Challenge
Electrolux was seeking to boost their visibility as they worked to expand their event-hosting capabilities.
The appliance manufacturer wanted to showcase their Frigidaire Professional line.
Solution
Electrolux’s team came to us with a concept inspired by a tour poster from Taylor Swift’s “The Eras Tour.” They wanted to display the various eras of Frigidaire by incorporating high level vintage ads that span over 100 years in the industry and needed eye-catching pieces that brought their brand’s heritage into the spotlight.
Our team remastered the original advertisement images to create a design that paid homage to Frigidaire’s time-tested roots, staying faithful to the trendy pop-culture reference.
In just under 30 days from start to finish, we transformed Electrolux’s vision into a range of supplemental showcase pieces:
- “Frigidaire Eras” photo op wall printed on fabric with a pop-out accent
- Saddle stitched notebook with a matching “Eras” design featuring pearlized paper stock and a glossy UV coating
- Custom branded Frigidaire aprons and pens for attendees
- A reimagined and enhanced Frigidaire print brochure with improved heavy cover stock and UV gloss coating
Results
By tapping into the Imagine solution stack, we built a comprehensive program with everything from fabric to branded merchandise to experiential marketing, creating the show-stopping interactive event Electrolux envisioned. The event was a success and will live on in other US locations.