Challenge
In anticipation of Valentine’s Day celebrations, General Mills was looking for an inspired way to feature some of their exciting holiday products via their social media influencer network.
Their objectives? Propel brand enthusiasm and spark engagement.
Solution
By focusing on an influencer kit that encouraged interaction, Imagine created a custom mailer for General Mills that was sure to garner significant engagement and views through influencer content.
We concepted a gift box filled with the best Valentine’s-themed General Mills goodies, offering the perfect opportunity for influencers to promote the brand in a personal and meaningful way. Custom-made inserts made the packages feel extra special, igniting a ripple effect of enthusiasm for the love-themed treats.
Results
The influencer content achieved an astounding 13.3M impressions and 136 placements. Earned media also came in from other high-impact channels, including YouTube’s Family Fun Pack with its 10M+ subscribers, where mailer elements were highlighted in its Valentine’s celebration.
General Mills received overwhelmingly positive feedback from recipients, further solidifying the adoration of their brands in the hearts and minds of millions of shoppers.