As Netflix Is a Joke Fest 2026 expanded across Los Angeles, the festival needed more than a recognizable visual identity. With more than 45 venues hosting hundreds of performances, Netflix sought to create a connected experience that would engage audiences wherever they encountered the festival. Netflix partnered with Imagine’s LA-based Midnight Oil team to transform venues, activate attendee touchpoints, and deliver an immersive festival environment that united audiences across the city.
Challenge
Spanning more than 45 venues across Los Angeles, Netflix Is a Joke Fest 2026 needed to create a cohesive festival experience across a diverse network of arenas, theaters, comedy clubs, and special event spaces.
Netflix needed a solution that would do more than simply apply branding across locations. Every venue required customized executions that could reinforce a consistent festival identity while creating memorable moments that encouraged attendee interactions and engagement.
Solution
Midnight Oil developed and executed a festival-wide experiential program designed to create memorable attendee interactions throughout the Netflix Is a Joke experience.
The team assessed venue opportunities, developed location-specific activation plans, and produced a collection of branded environments, interactive installations, and attendee engagement elements tailored to each space. Across venues spanning the Hollywood Hills, Downtown Los Angeles, Santa Monica, and surrounding neighborhoods, every execution was designed to encourage participation and deepen audience connection to the festival.
Key executions included:
- 28 custom photo-op installations and 7 step-and-repeat displays designed to create memorable attendee and talent moments
- 17 branded monolith displays and 10,000 mini-monolith giveaway items distributed throughout the festival footprint
- Environmental branding elements, including window takeovers, wall vinyls, and mirror clings
- Venue touchpoints such as table and bar toppers, signage, credentials, and attendee-facing wayfinding
Through strategic planning, creative, fabrication, production, and on-site execution, Midnight Oil helped transform festival venues into engaging environments that encouraged attendees to interact with the Netflix Is a Joke brand throughout their festival journey.
Results
- Delivered an immersive festival experience across 45+ venues throughout Los Angeles, supporting a festival featuring 475+ performances and 500+ artists
- Produced and deployed 140,000+ branded deliverables, creating consistent attendee touchpoints across arenas, theaters, comedy clubs, and special event spaces
- Earned positive feedback from Netflix, venue partners, and key festival stakeholders
By combining environmental branding, interactive activations, and attendee engagement opportunities, Midnight Oil helped transform Netflix Is a Joke from a collection of individual events into a cohesive festival experience that audiences could see, interact with, and remember.