Profile
intelligence
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Technology
Agency level creative,
without the agency price tag.
Bringing immersive experiential activations to life.
The data foundation behind Dotti, and every successful campaign. Transform store, location, and operational data into smarter marketing decisions, greater accuracy, and less waste.
Most organizations know their locations.
Very few truly understand them.
Every store, restaurant, branch, dealership, healthcare facility, or retail location has unique attributes that influence what should be produced, where it should be shipped, how much is needed, and when it should arrive.
Dotti Profile Intelligence creates a centralized framework for capturing, organizing, maintaining, and activating this data so every marketing program benefits from greater precision and automation.
Because when marketing decisions are fueled by accurate location intelligence, campaigns perform better, costs decrease, and execution becomes dramatically easier.
Why profile data matters
The Right Marketing Starts With the Right Data
Many organizations still manage location information across multiple spreadsheets, systems, business units, and vendors.
As locations evolve, profile data becomes outdated. Remodels occur. Fixtures change. Menu boards are updated. Product assortments shift. Locations open, relocate, or close.
When profile data becomes inaccurate, marketing suffers.
Common challenges
Without accurate profile data, even the best marketing strategy can break down during execution.
Locations receiving incorrect signage
Campaign materials sent to stores that cannot use them
Overproduction and waste
Inaccurate kit quantities
Missed localization opportunities
Inventory inefficiencies
Compliance gaps
Poor visibility into location changes
The Dotti difference
More Than Data Management. Marketing Intelligence.
Dotti doesn’t simply store data.
It activates it.
Every location profile becomes an intelligent decision engine that can automate campaign planning, fulfillment, ordering, approvals, inventory management, reporting, digital content delivery, and print-on-demand workflows.
Profile attributes can include
Location type
Physical dimensions
Signage configurations
Menu board formats
Fixture inventories
Regional requirements
Product assortment data
Franchise ownership details
Budget structures
User permissions
Shipping preferences
Custom business criteria
This intelligence powers every action that occurs within the Dotti ecosystem
The Backbone of Every Dotti Module
One Data Foundation. Endless Possibilities.
Dotti Profile Intelligence serves as the operational backbone of the entire platform.
Why clients choose Dotti
In many cases, we know more about your locations than you do.
For decades, Imagine has helped enterprise brands manage complex marketing programs across thousands of locations.
Along the way, we’ve built sophisticated methodologies for collecting, organizing, validating, and maintaining location-level marketing intelligence.
The result is a living profile ecosystem that becomes more valuable over time.
As campaigns launch, surveys are completed, orders are placed, and marketing programs evolve, Dotti continuously becomes smarter.
This is one of the primary reasons clients choose Dotti over standalone software platforms.
Because technology is only as powerful as the data behind it.
The largest brands trust Imagine
for more than 40 years and counting
Results
Smarter Data. Better Outcomes.
Organizations leveraging Dotti Profile Intelligence can:
Reduce material waste
Improve field compliance
Improve campaign targeting
Reduce manual planning
Increase kit accuracy
Accelerate campaign deployment
Improve budget utilization
Gain greater operational visibility