Challenge
High-impact earned media demands unique ideas that push boundaries and can be executed with absolute accuracy.
General Mills, with its wide-ranging brand budgets and a thriving network of relationships with social media influencers, wanted a partner that can think both big and small (with big WOW factor).
Solution
Through research, diligence, and attention to detail, Imagine worked with General Mills to develop clever, Instagram-able promotional kits that spark interaction and foster brand connection.
From initial mock-ups to the moment an influencer receives their kit, we ensure superior quality so that recipients cannot resist sharing a unique, branded piece with their followers.
Results
With the continuous success of these kits, engagement levels have skyrocketed.
“What I love is that I can have (Imagine) work with our internal designer directly; I don’t have to be in the middle. I can have them work with our brands and that’s amazing. It’s helped us be super-efficient.”
Erin MacMillan, Brand Marketing Manager