7-Eleven: Scaling with a fast-growing market
Challenge
7-Eleven’s market share was growing, but each new store had to be profiled to determine its unique décor and POP needs.
The longtime c-store brand needed a better process that could scale along with its hot-enough-to-melt-a-Slurpee growth.
Solution
We partnered with the 7-Eleven team to develop a custom campaign management and workflow process that could easily scale to the brand's quickly growing market share.
It started with profiling stores as they were onboarded, so store-specific marketing requirements were captured consistently and immediately.
With an end-to-end store discovery and store profile set up in Symphony, along with some rebranding assistance, 7-Eleven’s new, more streamlined process was in place.
Results
The new process created a lot of convenience for 7-Eleven. The single source strategy and dedicated service team give the company a much faster speed to market for its acquisitions. The speed was only enhanced by streamlined order processing and campaign management.
And the speed didn’t come at the cost of accuracy: The new process has resulted in a lifetime kit accuracy rate of 99% using Pick-to-Light technology.
The result? Faster and more accurate store profiling that scales with the popular convenience chain.
Let's craft the perfect solution for your store. Talk to one of our experts.
