7-Eleven: How a Major Convenience Chain Scales Execution Across a Growing Footprint

Challenge

As 7-Eleven rapidly expanded across North America — through new store openings and acquisitions — each location added its own variables to the mix: unique store layouts, fixtures, decor requirements, and promotional needs.

As a result, executing consistent in-store environments had become increasingly difficult in such a vast and fast-growing network. Traditional workflows — which often relied on manual coordination, disconnected systems, and disjointed data — struggled to support the pace of growth.

Without a more structured approach, store onboarding and campaign execution risked becoming fragmented. Materials could be misaligned with store requirements, rollout times could lag, and store teams sometimes had to manage inconsistencies at the local level.

With acquisition activity ramping up, 7-Eleven needed a more scalable way to manage store onboarding, campaign management, and location-specific execution to ensure every store got the right materials at the right time.

Recognizing a need for greater control and speed, 7-Eleven turned to Imagine to build a system capable of supporting store-specific execution at scale.

Solution

7-Eleven partnered with Imagine to create an execution framework powered by Dotti, Imagine’s intelligent in-store marketing platform. The platform is designed to manage complex, location-specific environments across growing retail networks.

At the center of this system, Dotti connects store onboarding, profiling, campaign management, production, and fulfillment into one coordinated workflow, ensuring every existing and new location is set up accurately from the start.

The new delivery framework and Dotti support 7-Eleven with:

• Store profiling and onboarding, capturing decor, fixture, and operational requirements for each location

• Rebranding and onboarding support, ensuring newly acquired stores are brought into the system quickly and consistently

• Campaign management and coordination, aligning marketing programs with store-specific needs

• Location-specific kitting workflows, ensuring each store receives the right materials for its configuration

• Streamlined order management, improving speed and reducing manual coordination

• Integrated production and fulfillment, supporting rollout execution across the entire network

By connecting store discovery, campaign planning, and execution into one system, 7-Eleven can manage growth without sacrificing consistency across its store locations.

Results

With a coordinated system now at the heart of its operations, 7-Eleven is able to:

Accelerate speed to market across acquisitions and new store onboarding

Improve execution accuracy, ensuring each store receives materials aligned to its specific requirements

Streamline campaign management, reducing complexity across the organization

Store-specific profiling is now captured consistently at onboarding, allowing signage, decor, and marketing programs to be executed precisely across the brand’s expansive network.

As 7-Eleven continues to expand and evolve its store formats and offerings, Dotti and Imagine’s integrated system provide the control and flexibility needed to support growth, without compromising at the store level.