A Colossal Journey Brought to Life
When creativity meets cinematic legacy, the result is nothing short of epic. Following the launch of 2025’s most anticipated films, Jurassic World Rebirth, Imagine and Midnight Oil, in partnership with 7-Eleven and Universal Pictures, delivered a campaign that redefined what it means to experience a movie beyond the screen.
From concept to execution, this collaboration pushed the boundaries of design and storytelling. The result? A fully immersive, limited-time activation that conquered every domain and transformed two 7-Eleven and one Speedway locations—where fans didn’t just see the Jurassic World, they stepped into it.
The experience included:
- Towering dino installations that roared with visual impact
- Immersive in-store signage that pulled consumers into the heart of the story
- Custom creative assets that fused design with the colossal power of Jurassic World Rebirth
Every detail was crafted to ignite excitement, spark nostalgia, and create unforgettable memories for fans of all ages.
Fans across the country made the journey to these exclusive Jurassic World Rebirth destinations:
- 7-Eleven – 1611 W. Olive Ave., Burbank, CA 91506
- 7-Eleven – 673 8th Ave., New York, NY 10036
- Speedway – 3991 Indian Ripple Road, Beavercreek, OH 45440
As the campaign concludes, its legacy lives on in the memories of those who experienced it firsthand.
