BODYARMOR: localization and customization at scale
Challenge
Sports drink brand BODYARMOR needed football-themed promotional assets that would spotlight its products during the upcoming fall season. Localization and customization are important requirements in the brand's cohesive visual communications strategy.
![](https://imaginegroup.imgix.net/general/BODYARMOR-in-store-displays.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=f0f34a2215f0adaed077fc91f29d6d4a 1200w, https://imaginegroup.imgix.net/general/BODYARMOR-in-store-displays.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=79d63571a37e03438948e7d59e22a88a 2400w, https://imaginegroup.imgix.net/general/BODYARMOR-in-store-displays.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=4f7f242aa9ffb36fef2945237537d209 768w)
Solution
Our designers devised an approach that would deliver a comprehensive—and seamlessly customizable—suite of visuals that would allow diverse locations to easily select the exact items needed based on their specific requirements and scale.
Some of the items included in the list of available options we created were danglers, base wraps, header cards, large mesh window decals, bollard covers, shelf talkers, push/pull decals, case cards, pull toppers, cooler decals, standees, and more.
![](https://imaginegroup.imgix.net/general/BODYARMOR-in-store-display.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=87764253377c9cb429e9f24525c60e27 1200w, https://imaginegroup.imgix.net/general/BODYARMOR-in-store-display.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=e4d1c637fe7f71fb4e5bd8cf8ec11929 2400w, https://imaginegroup.imgix.net/general/BODYARMOR-in-store-display.png?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=fde22dd557444c53d11378b7c232d0fb 768w)
Results
We used localized designs to tell a compelling visual story about BODYARMOR that has resonated with football enthusiasts excited for the season.
Adaptability and flexibility enabled us to meet and exceed expectations, which has reinforced our reputation as a versatile and nimble creative partner.
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