Brookfield Properties: Localized campaign support

Challenge

When it comes to creating a great customer experience, customization is key.

Brookfield Properties Retail Group wanted the signage for its “All the Feels” mall campaign to be customized by location… without having to manage (and pay for) a separate signage order for each mall.

Solution

Fortunately, Imagine had the technology and the know-how to make it happen.

Because variable data printing allows for mass customization using a single creative file, endless location versioning could be done in a single print run. For Brookfield, it was as easy as filling in the custom template with variable data fields that we provided.

Easy, flexible, and supported by Imagine every step of the way? All the feels, indeed.

Results

Brookfield’s signage is more customized and more flexible than ever.

Not only does having a single creative file with variable data fields make customization easy, but our proprietary technology allows Brookfield’s properties to customize signage based on their unique needs.