Plan your visual merchandising to maximize impact & optimize budget

How are you planning your next visual merchandising campaign?

With so many factors to consider, it can be easy to lose sight of goals and stay on budget. Let’s make a plan to keep you on track and optimize your return on investment.

Build a goal-focused budget in 3 steps:

Step 1: Select your campaign goal.

Get specific with marketing goals like product launch or brand awareness, merchandising goals like increasing foot traffic or impulse buys, operational goals like bridging physical and digital, or audience goals like loyalty or regional growth.

Step 2: Determine campaign elements that support your goal.

The budget builder includes detailed list of items, including end caps, bollard covers, digital signage, and promotional packaging to help you build a comprehensive visual merchandising campaign.

Step 3: Consider any one-time costs that may apply to your campaign.

Don’t forget to account for creative production, materials, and logistics. Keep these in check and focused on achieving your campaign’s goal.