Dance 100 digital + motion campaign
Challenge
For Netflix’s reality competition series Dance 100, they wanted a digital + motion campaign that brought as much fire as the show’s cast – the best dancers in the world! Netflix wanted the motion to “tell the story” of the show.
Solution
LA-based Midnight Oil has the moves when it comes to making impactful digital + motion. They told the story of the competition using original motion creative and AV cutdowns. For the hip new Outernet in London, they combined two AV cutdowns and original motion creative to make a three-quadrant, cohesive narrative motion piece. For the social asset, they synced the storytelling to music for a scroll-stopping motion post.
Results
In addition to creating buzz for the competition series, the motion campaign garnered earned media on social. Most notably when the winning choreographer posted herself dancing in front of the piece in Times Square!
