Electrolux Pizzeria Experience
Challenge
For the 2025 launch of its innovative oven, Electrolux needed a hands‑on environment that could demonstrate real performance to a diverse audience of stakeholders. The space needed to support training, enable live demonstrations, and transform an aging industrial facility into a polished, brand‑aligned experience. Because this oven represented a first‑to‑market solution, Electrolux required a setting that could communicate its capabilities far more effectively than traditional marketing.
Solution
Imagine’s Studio team expanded that concept into a fully realized, functioning environment. The new oven served as the central feature, surrounded by a complete pizzeria build designed for continual use. Our Chicago branch produced and installed all architectural elements, fixtures, and environmental graphics. Designed as a “temp‑perm” installation, the build offered the durability required for ongoing product demonstrations while retaining the flexibility to be adapted for future needs or additional locations.
Results
The environment became a central asset in the 2025 product launch, enabling Electrolux teams to educate dealers and customers through live, hands‑on interaction. Throughout the launch period, the space hosted more than 500 in‑person customer demos, and thousands of additional participants joined online training sessions broadcast directly from the studio. The installation successfully demonstrated the oven’s capabilities within a realistic setting, enhancing product understanding and engagement.
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