FAO Schwarz
![](https://imaginegroup.imgix.net/general/FAO-window.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=c4041b7b13ae40fa513361f5065c8935 1200w, https://imaginegroup.imgix.net/general/FAO-window.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=d4fbea2a9df412e8be2ae1607fb27e57 992w, https://imaginegroup.imgix.net/general/FAO-window.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=768&s=8bdbae9fa37ea9d49d8ecd6ca12dbc11 768w, https://imaginegroup.imgix.net/general/FAO-window.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=576&s=fa5f91bc554e3dcd85295c0cd7bd3c58 576w)
Challenge
FAO Schwarz came to Midnight Oil, our LA-based experiential out-of-home agency, to produce the holiday window campaign promoting Sing 2 for the brand’s prestigious Manhattan location.
Creation, delivery, and installation all needed to happen flawlessly amid a rise in COVID-19 cases and global supply chain challenges.
Solution
We secured high-quality materials to create a mix of 2D and 3D characters and images for a takeover of 11 large-scale windows as well as the iconic FAO Schwarz Piano Room.
The 3D characters were hand-painted and mounted onto foam, and the hand-painted title treatment used clear plexi-glass.
![](https://imaginegroup.imgix.net/general/FAO-Sing-2-Dual-Windows-5.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1600&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=a8754cdb91aaef4757445c7eff4e917c 1200w, https://imaginegroup.imgix.net/general/FAO-Sing-2-Dual-Windows-5.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3200&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=56081ddcc9f9bf8412fe28f5f51347ac 2400w, https://imaginegroup.imgix.net/general/FAO-Sing-2-Dual-Windows-5.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=60&usm=20&w=768&s=1891e17778fd10db84bc4aab6401983f 768w)
Results
We delivered the high-quality campaign on time and left the client saying:
If I was told I had to do one of these programs but for some reason you weren't doing the creative… I would have to say no.”
Let's take your next experiential or out-of-home project to the next level. Get in touch →