From Project Partner to Agency of Record: Fleet Farm's Transformation Journey
Fleet Farm partnered with Studio Agency to transform fragmented marketing and retail strategies into a scalable, integrated go-to-market approach. By connecting retail and C-store experiences, modernizing branding, and establishing repeatable promotional programs, the team built a foundation for long-term growth and a multi-year strategic partnership.
Challenge
Fleet Farm came to us with fragmented strategies and a need for modernization. Through top-down engagement, Studio Agency delivered a scalable, repeatable go-to-market plan that blends proven methods with innovation. This included revamping C-store design, formalizing the promotion calendar, and redesigning exterior branding. Backed by SME Dana Martin, this team-driven approach positions Fleet Farm for long-term success and highlights our SME capabilities.
Solution
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Creating a unified retail environment where customers see the C-Store as a seamless extension of the main store, rather than a separate, secondary offering.
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The focus shifts to overall value, highlighting convenience, product selection/unique offerings, as well as quality for the price.
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Transform repeat visits into genuine loyalty by understanding what customers value most, and enhance storytelling through reward programs, premium products through brand partnerships.
Results
Imagine Studio is now the Agency of Record (AOR) with a multi-year agreement. We have already completed multiple décor, promo kits and exterior branding projects with the bulk slated for 2026.
We also just delivered on a very aggressive 2025 Holiday décor project for the Main Store retail locations.
The team is building the C-Store Campaign strategy which includes a full site survey of all C-Stores, building a POS master list, defining the 2026 promo components and schedule.
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