Paramount Pictures needed a trusted partner to successfully deliver their creative intent for a vibrant tentpole campaign.

Color and art consistency across substrates and mediums was essential—along with the highest levels of security. Add a tight timeline to the mix, and Midnight Oil was the only partner that could produce the Sonic the Hedgehog 2 campaign.


Midnight Oil, our LA-based experiential out-of-home studio, got to work. The team ensured color balance across 23 different creative looks on a variety of substrates including 1-sheets, oversized 1-sheets, billboards, barricades, and bus shelters.

Following the successful color matching and print production of these assets, the client upped the ask to include two fabrication elements essential to their campaign: a 30’x70’ dimensional billboard stunt, and a unique mall activation stunt.

We fabricated an interactive photo-op that was showcased across malls throughout the U.S., and a 14’x48’ billboard with dimensional biplane and dimensional characters. We brought these elements to life, and by the end of the campaign, Midnight Oil had produced almost 40 types of OOH and 45,000+ printed pieces!


We delivered the high-quality campaign on time and left the client saying:

Thank you all so much for the great work on the Sonic 2 campaign! With multiple creative looks and a tight turnaround not only did you get it done on time, but it looked so good!! The color is so vibrant. The OOH stunt board and the mall stunts are truly spectacular! This was not an easy campaign and without all of you I don’t think it would have been so successful. Truly grateful for all of you!”
VP of Worldwide Print Production, Paramount Pictures

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