Puma: Pop-up perfection
Challenge
Planning a three-day pop-up event is no small undertaking.
Add in a tight timeline, and Puma knew it needed a partner who could not only execute top-quality graphics quickly, but who was nimble and responsive enough to help the event go off without a hitch.
Solution
Puma wasn’t simply looking for graphics — it needed a problem-solver.
And Imagine delivered: Every component of the event’s graphics was designed, configured, and executed to be easy and quick to assemble while projecting a premium, sophisticated look. The Imagine team also engineered 3D pedestals and sleek podiums to display Puma’s merchandise as works of art.
Add in custom artwork designed to mimic industrial textures like denim and matte concrete, along with eye-catching touches like dimensional acrylic logos, window banners, and wall-mounted backlit signage, and Puma’s pop-up event was shaping up to be a showstopper.
Results
On the first day of the event, Puma looked around and saw success: A midtown Manhattan storefront had been quickly (and easily!) transformed into a street-cool and engaging shopping experience.
Ultimately, the event scored big, with large crowds of eager shoppers and brand fans visiting the pop-up store in its 72-hour run.
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