Puma: Pop-up perfection
![](https://imaginegroup.imgix.net/general/Puma-custom-retail-displays.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.0&q=82&w=1200&s=ff1bd9e68c1b03740e8235d5690c43cb 1200w, https://imaginegroup.imgix.net/general/Puma-custom-retail-displays.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.0&q=82&w=992&s=a7d0b8d47d62c7aea9ca001d0e4779ee 992w, https://imaginegroup.imgix.net/general/Puma-custom-retail-displays.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.0&q=60&w=768&s=1064025607380503ab8b8bb022f0fa3c 768w, https://imaginegroup.imgix.net/general/Puma-custom-retail-displays.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.0&q=60&w=576&s=46abedb6f06371fa41fed2fbd6cb0e3d 576w)
Challenge
Planning a three-day pop-up event is no small undertaking.
Add in a tight timeline, and Puma knew it needed a partner who could not only execute top-quality graphics quickly, but who was nimble and responsive enough to help the event go off without a hitch.
Solution
Puma wasn’t simply looking for graphics — it needed a problem-solver.
And Imagine delivered: Every component of the event’s graphics was designed, configured, and executed to be easy and quick to assemble while projecting a premium, sophisticated look. The Imagine team also engineered 3D pedestals and sleek podiums to display Puma’s merchandise as works of art.
Add in custom artwork designed to mimic industrial textures like denim and matte concrete, along with eye-catching touches like dimensional acrylic logos, window banners, and wall-mounted backlit signage, and Puma’s pop-up event was shaping up to be a showstopper.
![](https://imaginegroup.imgix.net/general/Puma-interior.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=900&ixlib=php-3.3.0&q=82&w=1200&s=861bc8dbfab69b9e2ee0053968c55c10 1200w, https://imaginegroup.imgix.net/general/Puma-interior.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&ixlib=php-3.3.0&q=61&usm=20&w=2400&s=64e14e6b4f83f6db31d4b1f3e1a187e3 2400w, https://imaginegroup.imgix.net/general/Puma-interior.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.0&q=60&w=768&s=d14faca4650b2a83ad4c348771fa4ca5 768w)
Results
On the first day of the event, Puma looked around and saw success: A midtown Manhattan storefront had been quickly (and easily!) transformed into a street-cool and engaging shopping experience.
Ultimately, the event scored big, with large crowds of eager shoppers and brand fans visiting the pop-up store in its 72-hour run.
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