Retail Dive: Spending habits are changing. Is your in-store marketing keeping up?

Brick-and-mortar stores won’t be going away anytime soon. According to the National Retail Federation, 80 percent of shopping now takes place in-store. After years of isolated shopping and dining from home, people are eager to get back out into their communities.

And yet, COVID altered consumer expectations — permanently. What’s more, inflation, high gas prices and other monetary pressures are influencing where and how people are spending. Consumers want flight-to-value: convenience, affordability and added value. Many of our clients at Imagine are asking how they can connect their customers’ online experience to the offline experience that only brick-and-mortar can deliver.

The trick to achieving this in such a difficult landscape? Agility.

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Connect with a team member today and craft a better way to communicate your message.

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