Retail Dive: Spending habits are changing. Is your in-store marketing keeping up?
News
Brick-and-mortar stores won’t be going away anytime soon. According to the National Retail Federation, 80 percent of shopping now takes place in-store. After years of isolated shopping and dining from home, people are eager to get back out into their communities.
And yet, COVID altered consumer expectations — permanently. What’s more, inflation, high gas prices and other monetary pressures are influencing where and how people are spending. Consumers want flight-to-value: convenience, affordability and added value. Many of our clients at Imagine are asking how they can connect their customers’ online experience to the offline experience that only brick-and-mortar can deliver.
The trick to achieving this in such a difficult landscape? Agility.
