Scotts Miracle-Gro
![](https://imaginegroup.imgix.net/general/Scotts-8.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=35cbd0f8acec231011d59b2c59c4afca 1200w, https://imaginegroup.imgix.net/general/Scotts-8.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=88241838d6a2adec22dff0c43fb31195 992w, https://imaginegroup.imgix.net/general/Scotts-8.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=768&s=22239c3dc8bfa0ff2252ea13f7fcfc82 768w, https://imaginegroup.imgix.net/general/Scotts-8.jpg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=576&s=341426d5bcaa7b2b475d58371718e988 576w)
Challenge
ScottsMiracle-Gro needed to create an experiential space for the annual Lowe’s national sales meeting in Las Vegas.
After struggling in previous years with post-event breakdown, they needed to bring their space to life using lightweight materials for easy setup and teardown.
Solution
In partnership with Midnight Oil, our LA-based experiential out-of-home studio, we engineered, designed, produced, printed, and installed a 12’x10’ shed made of lightweight corrugated cardboard.
The space became even more inviting—and really showcased Scotts—with the addition of a turf base, raised garden bed, and REAL flowers!
![](https://imaginegroup.imgix.net/general/Scotts-4.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=900&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=ff9ce6914840364cce8e641ca49d3af8 1200w, https://imaginegroup.imgix.net/general/Scotts-4.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=190be54b6f670759e6b05ac793434464 2400w, https://imaginegroup.imgix.net/general/Scotts-4.jpg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&usm=20&w=768&s=d6517aa31c93e15add916f74e286597b 768w)
Results
The install was a breeze, and so was the breakdown. Adding to that a booth that left the Lowe’s sales meeting attendees impressed and inspired, it was a blooming success.
Let's take your next experiential or out-of-home project to the next level. Get in touch →