The Future of Retail: Unlocking the Power of Connected Commerce
Are you ready to explore the future of retail? The retail landscape is evolving, and connected commerce is at the forefront of this transformation. As brands and retailers seek to create seamless, personalized shopping experiences, integrating digital and physical channels has become essential.
According to Winterberry Group’s latest report, U.S. spending on connected commerce is set to exceed $112 billion in 2025. This growth is driven by innovations in retail media networks (RMNs), social commerce, and in-store digital experiences. While RMNs remain a major focus, brands are expanding beyond them to engage customers earlier in their shopping journey through connected TV (CTV), influencer marketing, and contextual commerce.
However, challenges remain. Fragmented measurement systems, misalignment between media networks and merchants, and siloed operations create hurdles for brands looking to maximize the impact of their investments. To stay ahead, the industry must embrace integration, standardization, and data-driven strategies that enhance visibility and efficiency across all platforms.
At Imagine, we are committed to leading the future of connected commerce by helping brands navigate this dynamic landscape. Through our sponsorship and expertise in visual communications, we continue to drive innovation—ensuring that retailers and brands can connect with customers in more meaningful, impactful ways.
Download the full report now to unlock the secrets of connected commerce and redefine the way you engage, convert, and retain customers.
