Theaters are looking to draw crowds with interactive lobby attractions (via Fast Company)

As the summer box office season kicks off, the big question is: what will be this year’s buzzworthy hit?

Last year, our life-sized Barbie Box with Warner Bros. hit 1.2B views on TikTok, and our Oppenheimer billboard for Universal Pictures was a countdown sensation.

According to Bill Rosenthal, President of Midnight Oil, “what made the Barbie box so effective was that people knew exactly what it was right away, and it encouraged them to interact and engage with it.”

Check out the full article to learn more about these projects and what could be this summer’s big lobby activation in Fast Company’s Movie theaters hope a TikTok-ready ‘Twisters’ booth will be this summer’s ‘Barbie’ box.

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