Travis Mathews x Guinness Collab
Challenge
Travis Mathews wanted a campaign to support their collaboration with Guinness, including shoe pedestals and influencer boxes that would display an elevated and unique vibe. Both elements required a quick turnaround and a look that would feel consistent with both brands.
Solution
For this specialty limited-edition collaboration, the Imagine team crafted tabletop and floor standing shoe pedestals, with a Guinness x Travis Mathews branded beer tap on the side to accent the shoes placed on the display. For the influencer box, the exterior and interior design mimicked a real pint of Guinness, with a rich dark color on the bottom and a crisp white “foam” on top. The box was designed to fit a pair of golf shoes from the collab alongside a putter head cover, and each compartment opened separately so the merchandise inside could be revealed one at a time. The box was constructed with a thicker stock to add more weight on the top so it would feel luxurious when unboxed.
Results
The Travis Mathews team loved the pieces for this collaboration and even ordered an additional 50 units of the influencer box for their UK team. With the success of the campaign, the Travis Mathews team are collaborating with Imagine for more influencer boxes and displays in the future.
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