Challenge
Bojangle’s needed an ordering window of 1.5 weeks to support 800+ locations ordering a selection of available goods for an upcoming campaign.
The program would need to support over 100 different potential users ordering the campaign signage they required for their stores. After the ordering window was closed, all goods needed to print and ship within 10 business days to the customer.
Solution
Imagine utilized Dotti’s profiling and location management features to provide users with location specific ordering capabilities to opt in or out for the campaign and choose between 20 different skus for the event. This same site houses over 100 POD and static items on an ongoing basis, so it was a familiar avenue for the users to request signage.
After closing the window Imagine was able to print all materials (wide format, small format digital and offset) and kit the final goods all under one roof.
Results
Bojangle’s franchisee groups and their corporate team saw compliance and participation in their program increase. Prior complaints about participating in the campaign process decreased as well thanks to Imagine’s workflow and Dotti’s order management features.