Challenge
ScottsMiracle-Gro needed to create an experiential space for the annual Lowe’s national sales meeting in Las Vegas.
After struggling in previous years with post-event breakdown, they needed to bring their space to life using lightweight materials for easy setup and teardown.
Solution
In partnership with Midnight Oil, our LA-based experiential out-of-home studio, we engineered, designed, produced, printed, and installed a 12’x10’ shed made of lightweight corrugated cardboard.
The space became even more inviting—and really showcased Scotts—with the addition of a turf base, raised garden bed, and REAL flowers!
Results
The install was a breeze, and so was the breakdown. Adding to that a booth that left the Lowe’s sales meeting attendees impressed and inspired, it was a blooming success.