FAO Schwarz - Window displays
![](https://imaginegroup.imgix.net/general/IMG_1851.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&w=1200&s=a31452b62af657928672426cec50d9c7 1200w, https://imaginegroup.imgix.net/general/IMG_1851.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&w=992&s=68c22486abcdab1ed074d1d8b147f4c6 992w, https://imaginegroup.imgix.net/general/IMG_1851.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=576&ixlib=php-3.3.1&q=60&w=768&s=8b851f737db7a2c7b919ad878385229f 768w, https://imaginegroup.imgix.net/general/IMG_1851.jpeg?crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fm=pjpg&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&w=576&s=3675942f342cfd18efd85fac74a5e529 576w)
Challenge
Dreamworks and Universal Pictures took over the 11-large scale windows of the prestigious Manhattan location of FAO Schwartz to promote their film Puss in Boots: The Last Wish. The windows needs to bring images from the film to life using fabricated cutouts and texture, but the windows are less than 3ft. deep!
Solution
LA-based Midnight Oil fabricated a mixture of 2D and 3D characters and images to command attention on the busy sidewalks of Manhattan. They used multimedia to enhance the theme of the holidays by adding velvet hats with fur trim, and dimensionalized the characters to add depth to each window. Various print methods were utilized, including dye sublimation and digital printing, and the large characters were applied by hand with some measuring over 4ft. tall.
![](https://imaginegroup.imgix.net/general/IMG_1852.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=82&w=1200&s=5472109a660ebe29397a8f3bc759c518 1200w, https://imaginegroup.imgix.net/general/IMG_1852.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1792&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=08d2c0ca42d193d8662f914dc4bab9ba 2400w, https://imaginegroup.imgix.net/general/IMG_1852.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=573&ixlib=php-3.3.1&q=60&w=768&s=a8b69b090667d6e5dfda973e3142c4b1 768w)
Results
Not only did the film get overwhelmingly positive reviews, but the themed windows were also a huge (literally) hit! The client was ecstatic with the results, and with our team who went the extra mile to create and install this eye-catching holiday display.
![](https://imaginegroup.imgix.net/general/IMG_1853.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=82&w=1200&s=7c1e266a2b2320c6cf8c4e95b78c4df7 1200w, https://imaginegroup.imgix.net/general/IMG_1853.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1792&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=784869498da3c66808d500f52ce04699 2400w, https://imaginegroup.imgix.net/general/IMG_1853.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=573&ixlib=php-3.3.1&q=60&w=768&s=0535fc3120259208b72eaf5a5c47a693 768w)
![](https://imaginegroup.imgix.net/general/IMG_1850.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=82&w=1200&s=a1d19ac0d242d2674d7e80478dc176f0 1200w, https://imaginegroup.imgix.net/general/IMG_1850.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1792&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=61124148a32cdb93e20afcb109f1f4db 2400w, https://imaginegroup.imgix.net/general/IMG_1850.jpeg?auto=format&crop=focalpoint&domain=imaginegroup.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=573&ixlib=php-3.3.1&q=60&w=768&s=03efa213a8c1f5e8cdeb29ffa984d468 768w)