Total Wine

Challenge

Total Wine wanted to close the gap between vendor products and their slower-moving owned brand products. Lack of customer awareness led to struggling sales.

Solution

To pique interest, Imagine developed a point-of-purchase display that would speak to a distinct product and evoke the warmth and cheer of loved ones gathering.

We dreamed up a realistic dimensional brick fireplace display that would turn heads. We engineered the display to ensure it would be easy to install at the store level. We provided full-color renderings, white samples, printed mockups, and did testing in the field.

The fireplace displays were produced, packed, and shipped to be placed in stores nationwide for fall promotion, with the idea that they could repurposed for winter seasonal promotions as well.

Results

Sales increased by an astonishing 43% due to the elevated awareness achieved by this this dynamic POP execution.

One display paid for itself in just 5 days! Total wine even extended the rosé promotion from 60 to 90 days due to higher than anticipated sales lift.